SFX + NACHTLAB + CORONA
Corona Sunsets is a new, global beach festival concept developed by SFX, Beatport and the Nachtlab Agency (nachtlabagency.com) for Corona beer. Nachtlab created the overall concept which materialised into various impressive stage designs, trailers, movies. A campaign was made that truly works on a 360 level with a huge eye for detail, ranging from small online-banners and drink-tickets to huge stage designs that could be enjoyed at various beach locations all over the globe. Nachtlab asked Machine to design the visual identity for this concept, which consisted of a typeface and several key visuals. Elements from this identity were applied on all levels of visual communication- stages, signage, clothing, animation, video.